There is even a growing tendency in the church to turn Jesus into a consumer item; from bumper stickers to Christian entertainment, we are finding ways to market our Lord.

Our entire culture is oriented to hype, and unfortunately the church is becoming increasingly involved in image advertising. “If it works, do it” has become the pragmatic watchword of the Christian image makers.

Malcolm Muggeridge once angered an audience when he dared to suggest that Jesus, coming in our time, would turn down free time on television and would indeed consider such an offer a fourth temptation of the devil… The idea was unthinkable.

from The Mustard Seed Conspiracy